Commercials are an excellent way to capture the attention of your target market, and they can be broadcast on television or online. However, imagine a commercial without any audio, let alone a voice – pretty boring, right?

Commercial voice-overs are essential because they assist you to capture the attention of your target audience by projecting the appropriate tone and emotions while delivering the advertising message.

A skilled commercial voice-over will be able to create a voice-over in the appropriate style and tone, which can change the entire dynamic of your commercial. Assume you want your commercial to be informative and authoritative. The right voice-over will use the appropriate tone and style to capture your audience’s attention and make them want to listen.

Using a professional voice-over is preferable for your commercial for the following reasons:

Real Acting Skills – There’s a reason why voice-over actors are called actors. They are acting rather than merely reading from a script. A screenplay can be read by anyone, but not everyone can do a voice-over. Even if they are just narrating a commercial, they need to step into a specific personality. Many professional voice-over actors have gotten acting lessons to hone their skills.

More Experience Working on Set- Professional voice-overs know how to work their way around a set. They know exactly how to set up their equipment, how to edit a read, etc. So, you do not have to worry about your voice-over dawdling around. Most pros can get your reads done with minimal to no error.

Pros Know What You Need- A professional voice-over can offer you a variety of “voices” or “characters” to choose from. That way, you can just pick which one best suits your commercial.

Better Equipment- A professional voice-over will likely have a home studio, meaning that they have invested in the best equipment possible. Another perk to having a professional voice-over with a home studio is that they can record your read anytime you need it. 

Overall Better Engagement- A professional voice-over  will deliver your commercial script efficiently and effectively. A fascinating voice will capture people’s attention, improving their whole audio experience. As a result, they will help your audience become more engaged during your commercial.

Do you need a commercial voice-over? You do not have to spend a long time looking for the right voice actors for your commercial. Amrit Sandhu has collaborated with top-named brands, numerous agencies, creative directors, big and small businesses alike in reaching their target audience through commercials. You may go through the list of some of the voice-over clients Amrit has previously worked with. Check-out video samples and commercial demos and see what Amrit can achieve for you.