The healthcare industry needs media to educate people, promote products, and much more. However, you may be having some trouble getting started with your healthcare voice-over script. Luckily, I’ve got some tips and examples that you can apply to your script. Here’s what you need to know.
Tips for Healthcare Voice-Over Scripts
Why Are You Writing a Script?
Firstly, you need to consider why you are writing a healthcare voice-over script. There are many kinds of healthcare videos, so you need to think about why. This will help you determine the overall tone for your script and make it easier for you to write it.
For example, are you writing your script to promote a new vitamin for children? Are you simply educating people about their health by creating an informative script? Do you want to show empathy or build trust with your audience?
Remember, you should always be professional when it comes to healthcare scripts. Healthcare should cater to everyone. So, your script should never feel like it excludes other people. Ideally, you should keep controversial topics unrelated to healthcare out of your script.
Make the Language Easy to Understand
Healthcare should be available and easy to understand for many people. If people find it hard to understand what you are saying, they may feel confused or embarrassed. Plus, your message would be lost to the listeners
You want to encourage your audience to listen to what you have to say. Consider your target market and think about what words, tone, etc., they would be receptive to and understand.
So, you want to steer clear from medical terms that are not commonly used by non-healthcare professionals. For instance, consider replacing “viral rhinitis” with “the common cold.” That way, your audience will know what you are talking about and easily grasp your message.
Keep in mind that the language you choose can differ based on your specific audience. For instance, vitamins for kids should have easy words that show care to entice parents and children. Educational videos should have simple words with an educated yet kind tone to encourage people to listen.
Always Have a Hook
Most people lose interest in the first 5-10 seconds of a video if they don’t think they have a reason to listen. So, you need a hook to keep them listening to what you have to say. Ideally, you need to get your hook in the first 5 seconds to really grab people’s attention.
There are multiple ways you can make a hook for your script. Some methods you can try are:
- Ask your listeners a question: “What do you want?”, “Are you tired of..?”, etc.
- Make your details personal: “We’ve worked on this for months and we’re excited to share it with you.”
- Show how you can solve a problem: “1 out of 3 people don’t know they have _____, and we can help you.”
- Tell people a story they can follow: “It all started when…”
- State an interesting fact: “Did you know…”
Remember to keep your hook relevant to the message you want to send. For instance, if your video is about a product for diabetics or an informational video about diabetes, state a fact about diabetes. You do not want to mislead your listeners and upset them by giving them “clickbait” through your script.
End It Well
Just like a story or a movie, you want to end your script well with a proper ending. You want to give your audience some closure from the script. What kind of ending you will make will mostly depend on the purpose of your script.
For example, informational scripts should reiterate the subject by giving a very quick summary of what was explained. Product videos for healthcare products will mention why the product is beneficial for people to use. Typically, most scripts will end by reiterating the message you want the audience to remember.
You may want to add a call of action to encourage people to do something at the end of your script. Of course, you don’t want to be obvious about it. Instead of simply saying something like, “Buy our product today,” you can look at these tips for inspiration:
- Use a powerful image to represent your message if you have a video
- Use a brand message to emphasize your business
- Have the characters say/show how much they enjoy their lives after your product/service
Healthcare Voice-Over Script Examples
Sometimes, the best way to learn is by example. If you feel like you are still stuck on writing a healthcare voice-over script, it may be time to find some inspiration and guidance. Here are some voice-over scripts for healthcare that you can check out.
Healthcare Product Commercial Script Example
Here is a sample for vitamin gummies for kids:
“My kids are very picky about what they eat. It makes me worry that my kids lack the vitamins they need in their diets. Sneaking veggies into their food isn’t cutting it anymore because they’re smart and know when I do it.
Luckily, my doctor started showing me Vitamin Gummies. They’re yummy and gummy, just what my kids like! My children are now excited to “take their vitamins” and I’m happy that they’re getting the vitamins their bodies need.”
With this script, we start out with a problem. The kids are picky eaters, so the doctor recommended the parent vitamin gummies. The script showed a resolution at the end by showing how both the parent and kids got something good from the product at the end.
Medical Informational Script Example
This is a medical informational script example about type 2 diabetes.
“Around 1 in 10 people in America have diabetes, and around 90-95% of that estimate has type 2 diabetes. People who are older than 45 years old are more likely to get type 2 diabetes. However, young adults, teens, and children are developing it as well.
Your body makes a hormone called insulin, which helps create energy for your body. If your body does not respond normally to insulin, you may have type 2 diabetes. Your pancreas will try to compensate by making more insulin, but your pancreas will find it hard to keep up, causing high blood sugar levels.”
This script is straight to the point, stating a fact about diabetes to hook people in. Afterward, it goes into stating how diabetes occurs to educate listeners.
Healthcare/Medical Brand Awareness Script Example
This sample script will be a quick one about a clinic called “Happy Smiles” to spread brand awareness.
“Here at Happy Smiles, we care about our patients. We make sure that each procedure especially suits each person’s unique needs. Our friendly staff will be more than happy to answer any questions that you have and treat you. Call or email us today at ______ for any questions you want answers for.”
With this one, it stated who they were right away and what they were all about. They show you what they can offer you. This also ended with a subtle call to action where you encourage the audience to call. While they may be calling for a certain concern, they may eventually visit the clinic.
Do you have any useful tips that you can share about writing healthcare voice-over scripts? Write them down in the comment section!