It’s easy to see why the Internet is flooded with videos these days: videos have become the most popular and widely used content marketing format, with a proven track record of increasing web traffic and sales.
Businesses increasingly rely on videos to raise brand awareness and guide potential customers through the sales funnel. Explainer videos are one of the most influential types of marketing videos, with 96% of people watching an explainer video to learn about a product or service.
What are explainer videos?
Short videos that explain your company’s product or service are known as explainer videos. A good explainer video will also effectively promote your brand by revealing to potential customers what you do, who you are, and why they should do business with you.
Website homepages, landing pages, prominent product or service pages, and social media feeds are common places to find explainer videos. They are also appropriate for presentations, events, and crowdfunding campaigns.
Types of Explainer Videos
Animated Explainer Videos – The most common type of explainer video is an animated explainer video. These videos assist in simplifying complicated and complex processes. These videos can be made with animated characters and motion graphics. They are the most effective way to connect with your audience and are also an interactive way to keep them engaged. The most well-known types of animated videos are 2D and 3D animated explainer videos, which emphasize animation characters with motion graphics.
Live-action Explainer Videos- Live-action explainer videos are the simplest to create because they do not require any professional animation skills. You simply need to record real people explaining your product’s processes/features. These videos are usually based on the keyword search “how to.” A sophisticated, detailed, and engaging explainer video can help the user stay on your profile for a longer period of time.
Storytelling Explainer Videos- When it comes to marketing, studies show that human brains tend to understand complex products and technicalities through storytelling. These videos explain things in a way that is similar to how they are experienced in real life. It makes it simple for users to understand and interpret your brand. A powerful storytelling explainer video can have a significant impact on your brand image while also visually communicating your company’s vision.
Webcam Screen Recorder Explainer Videos- If you want to demonstrate how to use software, you can use webcam screen recorded explainer videos. These types of videos can aid in the creation of technical demo tours for your product for user onboarding, and you can also use them to create explainer videos for your website landing pages or support/help pages.
Whiteboard Explainer Videos- Whiteboard explainer videos consist of a series of image explainers drawn on a whiteboard. The animation is typically drawn and erased on the whiteboard itself at the time. It is one of the most well-known types of explainer videos, as well as one of the least expensive. The only limitation of a whiteboard explainer video is that it requires someone to be skilled at drawing in order to create one.
Here are some of the benefits how Explainer Videos can help your Brand :
Educate and Inform
Good explainer videos, including simple animations, aim to educate and inform, whether they are used to teach a new skill, convey knowledge, or tell a story. Explainer videos also help consumers understand why they should choose you over a competitor.
Increase Brand Awareness
The personality of your brand can shine through in your explainer video—the tone of your script and visual style can reflect who you are. If you create an effective explainer video, you will provide valuable assistance to viewers who will recognize your brand authority.
As stated in various studies, 85% of people are more likely to buy a brand once they saw an accompanying explainer video. If you tell your brand’s story in an effective and targeted manner, your audience is far more likely to convert. Explainers are ideal for this because their entire purpose is to be efficient and targeted.
Help Viewers Retain Information
Images can be processed faster by our eyes than by other sensory inputs. People who retain information are more likely to think of your brand offering when it comes to buying or passing the information on to others who may be interested.
Connect with Customers
Explainer videos frequently identify a problem that your audience is experiencing. The video is meant to draw out empathy from the audience and connect them with the problem. Then you propose a solution. By establishing trust and understanding from the beginning, the customer knows that you understand their needs and want to assist them. As a result, they are more likely to buy from you because they can see how your product or service will benefit them.
Now that you understand why explainer videos are so beneficial, it’s time to incorporate them into your marketing strategy. There are numerous ways to accomplish this, one of which is to work with professional voice-over to give voice to your explainer videos.